The Importance of Local PR in the Retail Sector
Although the media would have you believe that regional media is dying, there is an argument that suggests its on the verge of having a renaissance thanks to digital media. This means that now, more than ever, retail brands must not treat local PR as an afterthought.
Adam Vincenzini, who heads up one of the UK’s leading regional PR services, reMnet, tells Retail Marketing Maxim why local PR is important and what impact it can have.
Read the full article and let us know what you think: The Importance of Local PR in the Retail Sector
Strategic Importance of Space Planning to Retail Businesses
Clare Rayner, founder and managing director of Retail Acumen and The Retail Conference writes for Retail Marketing Maxim about the Strategic Importance of Space Panning to Retail Businesses. With over 20 year’s practical experience she is a leading authority on retail commercial planning, from range and space to forecasting, replenishment and supply chain management so speaks from real experience!
Through Retail Acumen Clare offers retailers access to expert practitioners, either on a consulting or on an interim management basis. The Retail Acumen team also all possess many, many years of practical retail expertise. Through the application of their experience we can offer fresh insight to help retailers identify and capitalise on the opportunities within their business for improved efficiencies and performance.
What are your thoughts on the importance of space planning to retail businesses? Does your company has sophisticated space planning and management principles in place?
Read the full article and let us know what you think: Strategic Importance of Space Planning to Retail Businesses
Retail Marketing Campaigns? Good Copy Can Make all the Difference…
Callum Saunders; digital marketer, SEO enthusiast and social media enthusiast talks to Retail Marketing Maxim about good copy.
In as competitive a market as retail, simply selling a product is no longer enough to entice consumer spend. With hundreds of companies selling identical products, the focus of retail marketing predominantly shifts to brand – and good copywriting is an essential factor in getting this right.
How important do you think copywriting is to retailers? Do you think it is more or less important in a recessionary environment? Read the full article and let us know what you think: Retail Marketing Campaigns? Good Copy Can Make all the Difference…
Special Tweetment?
An article sharing some thoughts about social networking sites and the role they can play in the consumer/brand relationship. Talking specifically about Twitter, it discusses the benefits to both customer and company of using these platforms to interact with one another, and shares some particular experiences of using them to resolve customer dissatisfaction. Public, uncensored and freely available to everyone, the ability to openly bemoan a company and its products and services is more accessible and on a higher-profile scale than ever. Whilst this is a positive shift for consumer power, should this be seen as an additional benefit to retailers or an annoying and unavoidable side effect ; the rough that must be taken with the smooth?
Click here to read the whole article; Special Tweetment?
Marks and Spencer’s 125 years V Sainsbury’s 140 years
Briefly, it looked like a full blown Avocado War was going to kick off. Now we are just left musing over the other similarities of the two ads. Forget swine flu, the new epidemic sweeping the country’s creative agencies is nostalgia fever!
This article discusses why the nostalgia concept is so popular at the moment and covers the similarities between the two ads. I also give my thoughts on which is best and why.
Read the full article and get involved in the discussion here: Marks and Spencer’s 125 years V Sainsbury’s 140 years
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