So, I work for Ann Summers and I have a confession to make - I have been holding out …
Let me introduce you to the first little tease of Pussyandrabbit.com. I am not going to give everything away just yet, where would the fun be in that? A little tease can go a long way, so here is a bit now ..and I will let you have more later.
Last week we posted out anonymous business cards to a few PR’s and other interesting people which simply had the URL pussyandrabbit.com on it. We sent these on the same day as our relaunch press event invites but in completely different envelops.
Rosie Baker at Marketing Week is a bit of a super sleuth. After a nosey around the internet she made the connection between the two, noticing that both envelops had the same post mark. Rosie knew straight away that some thing was up. Andy Barr from 10Yetis also made the connection as did Gemma Goldfingle at Retail Week. A few others took to twitter to ask who else had received a card while some like Rosie Price-Smith from Lingerie Buyer missed it altogether!
Keep an eye out for more Pussyandrabbit.com soon,
Becki Rowe x
